In a market where many suppliers are technology-heavy, Combine has managed to elevate the organization to be more data-driven, insight-driven and today challenges its customers on a deeper level. With an InsightsRadar on Digital Maturity, Combine has gained a unique insight into the market, but can also dive into the individual customer’s company and stakeholder group. Combine has achieved two major benefits 1) To strengthen sales by being stronger in challenging and advising customers 2) Positioning itself as a Thought Leader within business development digital solutions.
Today, Combine can with a deeper insight offer the customer new and “extra insights”, and for many customers “something completely new” they have not received elsewhere. For Combine, it is crucial to be able to document a baseline with the customer, with the involvement of employees from several levels. In addition to a broad involvement ensures a stronger commitment to the project, the baseline also provides a foundation where Combine can continuously present and document progress.
The new insights enable Combine to make a more precise statement about their target group’s challenges in digital business development, and about best practice in the area. In this way, Combine can also profile itself as a Thought Leader and strengthen both credibility and the framework in which sales work. Salespeople and consultants now use InsightsRadar on Digital Maturity to qualify for meetings, workshops and startups. The goal is always the same, differentiating, positioning and delivering insights as well as creating results that exceed customer expectations.