With its CRM Radar, DXC collects its own, unique, local insights on customers and leads. All data is collected centrally and accumulated over time. DXC chose to lean on InsightsRadar’s “Insights Eco-System”, which is a 2.0 model for how to recruit organically for the analysis through several channels. Data is collected using the CRM Radar at customer meetings, workshops and webinars. At DXC, direct recruitment takes place from the sales team and through selected consultants. In addition, DXC has connected 2 external people who recruit from companies that DXC does not have contact with yet. This targeted recruitment model also ensures that the right stakeholders in current customers and in relevant leads are involved. DXC does not have a reliance on the traditional analysis channels from marketing, where campaigns are widely used in newsletters and on LinkedIn. Over time, data accumulates and it becomes possible to identify Best Practice and conduct a benchmarking of customers and topics in relation to market averages. Here, DXC can seriously take and maintain a Thought Leader position.