It’s no longer a question of whether being data-driven in sales is important. We know it is! A previous McKinsey analysis of how growth champions systematically empower sales reps with data, analytics, and technology showed the payoff to be above-market growth by 15 to 25 %.
In a State of Sales report Korn Ferry concludes, that sales organizations with a clear data strategy for their go-to-market efforts reported that 11% more of their sellers made the goal and they won forecasted deals 8% more of the time.
92% of buyers say they are more likely to consider a company when the seller shares data and insights relevant to their role in the buying process. By presenting relevant and unique insights, engaging stakeholders and decision-makers, sales reps will close opportunities faster. In fact, their sales cycles are more than 20% shorter (CSO Insights).