strengthen your national sales & Marketing capabilities
Build your own unique insights foundation, create customer confidence, avoid mis-alignment
Stand out in your national crowd of suppliers.
We know from research, that sales reps are most effective when we support them with a strong framework.
A former McKinsey benchmarking study involving 15,000 employees at more than 140 leading companies, showed: Revenue growth at companies with more advanced marketing and sales capabilities tended to be 30 percent greater than the average company within their sector. Building sales capabilities is not an expense, it’s an investment in top-line growth. The business case is very attractive, with a ROI as much as five or ten times as much as the investment.
Building sales capabilities are a source of competitive advantage. Especially, when you are in only one national market, you need to focus on “what extra can you do”. How can you stand out in the crowd of options. How can you build strong B2B Sales & Marketing Capabilities, and use these in your approach to gain an advantage over competitors, be ahead, create and maintain consistent growth
InsightsRadar a platform realizing critical organizational capabilities
The InsightsRadar is a unique and flexible SaaS “Sales Backbone” that helps you realize critical capabilities in B2B selling.
- Generation of your own unique industry- & market Insights to find, open new doors, qualify meetings, win and grow accounts.
- Insights into Benchmarking & Best Practice knowledge on your focus area
- Reports/Insights on a customers company-, stakeholder- and/or person level informing you about weak areas, efficiency losses and lost potentials
- Consensus Insights briefing you on actual disconnects in the stakeholder group
- Pre-build “Consensus Workshop” & “Red Dot Session” frameworks
The InsightsRadar embraces the changes we have seen the last years in the customers B2B buying journey. Your sales reps will be armed with new ways of improving their customer conversations, helping customers identifying disconnects and get aligned. Marketing can support with the use of unique national Insights
InsightsRadar: Give customers more than they expect
1. Insights generation
By using our Analysis Framework, you can in a smart and effective way, get your own unique national insights on your focus areas directly from your customers and prospects – engaging your market, and building confidence.
2. Avoiding mis-alignment
The InsightsRadar identifies areas of mis-alignment in the buying group. The sales reps will be in control and can effectively facilitate a process to eliminate misconceptions and help the customer’s stakeholder group to reach consensus.
3. NewBizz improved
With new commercial insights, you can teach customers something new and inspire them more. With reports on the customers situation you can go a level deeper and achieve better customer and group conversations.
4. Increasing loyalty
Introducing new insights, teaching customers something new, helping customers build consensus, will reward you with their confidence and preferences. The perceived integrity of your salespeople will grow.